Privacy Policy

Pushd Privacy Policy 

Last updated: December 15, 2025 

Pushd respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the “App”), website (pushd.com or associated domains), and our services (collectively, the “Services”). 

The Services connect customers with local businesses for instant bookings in categories such as food, beauty, fitness, fix & repair, and kids’ activities (e.g., soft play, sports classes, dance, hobby centres). We act as a platform facilitating direct bookings and payments between customers and businesses, with zero commission taken by Pushd. 

This Policy applies to all users of the Services, including customers and business owners. If you have questions about our privacy practices, contact us at the details provided at the end. 

The App is not intended for children under 13, and we do not knowingly collect personal data from children under 13. 

1. Information We Collect

We collect information you provide directly, information collected automatically, and information from third parties. 

Information You Provide 

• Account Information: Name, email address, phone number, password to create an account. 

• Profile Information: Photo, preferences, or other details you add. 

• Booking and Payment Information: For customers: payment details (processed via third-party providers like Stripe—we do not store full card numbers). For businesses: bank details for receiving payments. 

• Communications: Reviews, ratings, messages, or support inquiries. 

• Business Listings: For business owners: business name, address, description, availability slots, deals/offers, photos. 

Information Collected Automatically 

• Device and Usage Data: IP address, device type, operating system, unique device identifiers, browser type, pages viewed, and interaction with the App. 

• Location Data: Precise geolocation (if you consent via device settings) to show nearby businesses or availability. We may also infer approximate location from IP address. 

• Cookies and Similar Technologies: We use cookies, pixels, and similar tools for functionality, analytics, and marketing. See our Cookie Policy for details. 

Information from Third Parties 

• Payment processors (e.g., Stripe) for transaction verification. 

• Business partners when you book through us. 

• Social login providers (if you sign in via Google/Facebook/Apple). 

2. How We Use Your Information

We use your information to: 

• Provide and improve the Services (e.g., process bookings, show relevant businesses, manage availability). 

• Facilitate payments directly between customers and businesses. 

• Communicate with you (service updates, booking confirmations, support). 

• Personalize your experience (e.g., recommend nearby deals or activities). 

• Send marketing communications (with your consent or where permitted; you can opt out). 

• Analyze usage, conduct research, and develop new features. 

• Detect and prevent fraud, abuse, or security issues. 

• Comply with legal obligations. 

3. How We Share Your Information

We share information with: 

• Businesses: Booking details (name, phone, notes) so they can fulfill services. 

• Payment Providers: Transaction details (processed securely; we do not share full card data). 

• Service Providers: Hosting, analytics (e.g., Google Analytics), marketing, support tools—under strict contracts. 

• Affiliates: Within our group for operational purposes. 

• Legal Requirements: If required by law, regulators, or to protect rights/safety. 

• Business Transfers: In case of merger, acquisition, or sale of assets. 

We do not sell your personal data. 

4. Legal Basis for Processing (UK GDPR)

We process data based on: 

• Contract performance (e.g., fulfilling bookings). 

• Consent (e.g., location, marketing). 

• Legitimate interests (e.g., fraud prevention, service improvement)—balanced against your rights. 

• Legal obligations. 

5. Data Security

We implement appropriate technical and organisational measures (e.g., encryption, access controls) to protect your data. However, no system is 100% secure. 

6. International Transfers

Data may be transferred outside the UK/EEA (e.g., to servers in secure locations). We use safeguards like UK International Data Transfer Agreements or adequacy decisions. 

7. Data Retention

We retain data as long as needed for the purposes above, or to comply with law (e.g., 7 years for financial records). We then delete or anonymise it. 

8. Your Rights

Under UK GDPR, you have rights to: 

• Access, rectify, or erase your data. 

• Restrict or object to processing. 

• Data portability. 

• Withdraw consent. 

• Lodge a complaint with the ICO (ico.org.uk). 

Contact us to exercise rights. We respond within one month. 

9. Third-Party Links

The Services may link to third-party sites/apps (e.g., business websites). Their privacy practices are not covered here. 

10. Changes to This Policy

We may update this Policy. Significant changes will be notified via the App or email. Check the “last updated” date. 

11. Contact Us

Data Controller: Pushd Ltd 

Email: support@pushd.com 

Address: 62C Havant Road, Cosham. Portsmouth PO62QZ